From Chrnicle of Philanthropy: http://philanthropy.com/news/philanthropytoday/9435/gates-kicks-off-education-campaign-with-youth-focused-cable-channels
Our education system is in need of serious reform. This is often said, but so little is being done about it on any level. So few children and young adults are motivated to stay in school and make an actual effort these days. The new federal mandate that no student in lower elementary grades can be failed may contribute to even lower levels of student participation.
Teachers are teaching, but are students actually listening? The Bill and Melinda Gates Foundation is actually attempting to aim a positive message at kids and teenagers in a way that may actually be heard. By partnering with Viacom, which includes MTV and several other youth-oriented TV stations, the “Get Schooled” message will hopefully be absorbed by students.
I love this concept because so often people make complaints about our educational system in the United States, but it is rare to see something great happening. Kids and teens watch television and a lot of it, so by blasting them with messages about staying in school and learning, they may be more willing to make an effort. I sincerely hope this campaign works some miracles because America’s education system needs one.
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